Joining the new Fast Company social media community, it felt like my first time in New York City; excited to be there,tons to see, knowing what I'd like to see, but no idea where I'm going and slightly overwhelmed. Rather than the traditional online web presence for a magazine, Fast Company has morphed itself into an online community built on the exchange of ideas.
When you log in, the site starts off with the "Big Idea" of the day for members to comment on, followed by the "official" Fast Company content, Member posts, Blog posts, and the omnipresent Robert Scoble, Tech Geek blogger. (When does this guy sleep?) You are then presented with a list of the day's most active conversations to discuss, rank,favorite,etc.
It comes with a comprehensive list of CGM options for members: your own profile page, favorites, links, RSS, groups, your favorite media, community networks, tagging, and your own blog. (SIDEBAR: The last feature is a new trend I'm seeing in social media - an "internal blog" so to speak, which originates inside the community. Probably a future post topic.)
FastCompany.com is a brand new community launch, which is no easy feat to pull off . I have high hopes for this launch knowing it is in the capable expert hands of Senior Editor Ms. Lynne d. Johnson.Fast Company magazine to me is "business for hipsters"; if you've read or subscribed to it, you know it has its own voice and,well, its just funky. I forward to seeing this publication extend its funky, unique business voice into the social media arena.
Tuesday, February 26, 2008
Fast Company.com Becomes a Social Media Tool
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